This is the only course that will show product development teams how to design products to sell at half the selling price. Specifically, the course will show how to achieve the following cost reductions to 1/N of the previous state, followed by links to “how to” articles.

1/2 the project development budget, in 1/2 the time : See the white pape
r:, which includes vendor/partnerships:

1/2 the concept/architecture cost with simplified concept breakthroughs, which is important because the concept/architecture determines 60% of product cost, as shown, with two generic examples, in the next article link. Customized workshops will explore specific design project opportunities: 

1/2 the assembly, labor, and processing costs. See DFM article:

1/2 of the quality costs. See the Design in Quality article:  and increase savings to::
1/3 of the quality cost doing Design in Quality AND Avoiding Cost reduction after Design: 

1/3 of the Indirect labor costs (fire-fighting, change orders); See comparison timelines at:
1/10 of material overhead for standard parts based on surveys of Procurement managers:
        See opening page of Chapter 5: “Standardization” in the definitive book on Design for Manufacturability

1/10 of raw materials inventory* cost using:
        Spontaneous Supply Chains,” Chapter 7, in the 512 page BTO book which starts with a 60 page Summary

1/10 of work-in-process (WIP) inventory* Cost, which can cost more than profits! See:
    “Design for Lean and Build-to-Order:” Chapter 4 in the author's DFM book, now translated into Chinese

1/10 of finished goods inventory* Cost using Build-to-Order: See:  or
        Build-to-Order & Mass Customization, the most thorough book written on Build-to-Order

* See Overview of Inventory Reduction article at:

In customized seminars and webinars, these principles are presented in the context of your company amongst designers, implementers, and managers, who can start the process of designing half-cost products.

In customized workshops, brainstorming sessions apply these methodologies to your products.


If you want to discuss Half the Cost by phone ot e-mail, fill out this form:





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Call or email about how these principles can apply to your company:

  Dr. David M. Anderson, P.E., CMC
fellow, American Society of Mechanical Engineers
phone: 1-805-924-0100
fax: 1-805-924-0200

copyright © 2021 by David M. Anderson

Book-length web-site on Half Cost Products has many related articles at:

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[DFM article]     [Half Cost Products site]   [Standardization article]   [Mass Customization article]   [BTO article]   [Rationalization article]