Strategy

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STRATEGY

Strategy should be based on
knowledgeable premises and the right goals

.

PRODUCT DEVELOPMENT

Knowledgeable Premises:

. Each knowledgeable premise comes from the wifedom of the most advanced training and books. Optimal premises include:

Thorough Up-front Work, which is the key to:

• Half the time to stable production
Commercialize designs that the desired functionality can be made at the desired price.
Plan the product portfolio to be able build any product family version at the lowest cost on-demand without inventory.

• Resource Availability is assured by

Concurrent Engineering, which needs half the resources at half the budget, as shown by the graphics in this white paper
Product  Portfolio Planning/Rationalization to rationalize away resource -draining-losing legacy and low-volume products


The right goals are based on the following:


Cost Goals

• The wrong goal for cost is just “cost,” which is usually based mostly on parts cost, which often encourages trying cost reduction after design which doesn’t work and actually compromised functionality , quality, and product development itself as shown graphically in Figure 1.2 in the author’s DFM book.

• The right goal for cost is the absolute lowest selling price which is based on

“Half cost ” design techniques that can reduce many cost categories from half to 10 times time less cost, and

Rationalize away money-losing products that will be replaced with “half cost” products, platform products, and build-to-order

unfortunately, many more companies compile the wrong cost goals than the right goals - and worse - have systems that enforce those goals no matter how much it costs.


TIME GOALS

• The wrong goals for time are “release date,” arbitrary deadlines, first prototype available, or “time to market” which usually means “throw it over the wall on time.”  See the article:How_not_to_lower_cost.


• The right goal for half the  time is time to stable production.
 

Unfortunately, many more companies compile the wrong time metric than the time to stable production.

 

Supporting Strategies

Standardization is the foundation for the following:
                See Standardization article

  • Build-to-Order & Mass Customization, which will
  • eliminate Finished-Goods Inventory; see Inventory reduction    
  • ship custom products right-away to customers or stored
  • Inventory Elimination
  • Cut material overhead by 10 times and easily get credit for that on standard parts.
     
  • Delivery parts "dock--to-line" without incoming inspections or inventory.

Design Products for  BTO, and Platforms  
            See:  Designing products for Lean Production      

Design and Build Product Families
        Design products that can be Built to Order as Product Families  with plant cell layouts 

Implement Manufacturable Research or commercialize  products after they are design

 

STRATEGY TO DESIGN THE BEST EQUIPMENT ELECTRONICS & CONTROLS

Valuable resources should focus on what is more important to customers
and get the rest off-the-shelf; see Section 5.18 in the
DFM book.

This strategy assured the best customer satisfaction at the lowest cost at the highest quality at the fastest time to stable production

For example, a vast array of of the following proven off-the-shelf modules ares readily available:

  • Processing Printed Circuit Boards (PCBs, sometimes called Signgle Board Computers)
  • Computation PCBs
  • Memory PCBs
  • Input/Output PCBs
  • Communication PCBs         
  • and all of the cabinetry to house and connect all of the above boards in standard bus card cages.

    A key element to success is to implement this strategy
    before arbitrary decisions preclude the use of Off-the Shelf parts and systems..

     

    STRATEGY TO DESIGN custom processing equipment

Ultra-Low-Cost frames can be built can be built automatically on ordinary CNC machine tools working in flexible cells using Cellular/Flexible  Manufacturing  principle and then be assembled rigidly and precisely by DFM principles.

Again, a key element to success is to implement this strategy
before arbitrary architecture layouts preclude such opportunities.

 

All of these principles on DFM can be included in
your
customized class and workshop on DFM or
Advanced Product Development class 

 

If you want to discuss Strategy by phone or e-mail, fill out this form:

Name

Title/Position

Company/Division

Location

Phone number

e-mail address

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 Other challenges, goals, and opportunities:
 

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         If your company makes any products that have similar opportunities, contact Dr. Anderson for your own proposal for workshops or design studies that will show you how greatly lower the cost of your hardest-to-design parts.  As a Certified Management Consultant (CMC), Dr. Anderson's high ethical standards  prevent  him from doing this for direct competitors, which means the first to bring him in gets a unique competitive advantage. 


To discuss this further, contact:

Dr. David M. Anderson, P.E.; CMC; Fellow, ASME
HalfCostProducts.com
www.design4manufacturability.com
www.build-to-order-consulting.com
1-805-924-0100; anderson@build-to-order-consulting.com

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